Polar travel, long just an item on some intrepid travelers’ bucket-lists, could be the next big thing for the industry.
According to the new Travel Market Report “Outlook on Polar Cruise,” released today, 42% of the over 700 North American travel advisors who gave their input to Travel Market Report said they saw some level of increase in sales to polar destinations in 2019 and 61% predicted an increase in sales to these destinations this year.
The report, which was sponsored by Quark Expeditions and is Travel Market Report’s first look at the region from an advisor point of view, not only covers the prospects for 2020 polar sales, but also examines the trends in the polar travel audience (it’s getting younger) and the tools that advisors say they need to best sell the region (fam trips and training programs).
Also, the study addresses the best strategies for targeting consumers who have not yet taken a polar cruise or visited these regions — and travel advisors revealed their top four obstacles in selling polar travel.
The rest of Travel Market Report’s Outlooks, including last month’s “Outlook on Alaska” and 2019’s “Outlook on Sustainable Travel,” can be found on the Training Section of Travel Market Report’s website.