Alaska has always been a niche region for the cruise industry—according to CLIA’s State of the Cruise Industry 2020 report, Alaska accounts for 5% of all cruise line deployment, up from 4.7% in 2019 but still not as much as the industry’s staple regions including the Mediterranean and Caribbean.
But that is changing.
Thanks to new products and marketing from cruise lines and a dedication from travel advisors to sell the region, sales are growing as more and more advisors are guiding clients to book a cruise to see a destination unlike any other, with extraordinary wildlife and natural beauty.
Travel Market Report’s new Outlook on Alaska, released today and sponsored by Holland America Line, takes a look at this growing market to determine just how big it has become for travel advisors and consumers.
With more than 600 travel advisors participating in the survey, TMR was able to find out successful advisors are increasingly likely to upsell higher categories with their Alaska clients — 75% said they were very likely to do so — as well as just how important the group market is for the region — one in two respondents actively promote group travel to Alaska.
The survey also found out why exactly travelers are drawn to Alaska, why they want to visit via cruise ship, including just how attracting the landscape and wildlife are to travelers, and what cruise lines can do to make the destination more profitable for their advisor partners.
To learn more about the market, advisors can tune into tomorrow’s “The Best of Alaska & The Yukon with Holland America Line” webinar with Holland America’s Denella Ri’chard from 1 p.m. to 2 p.m. EST. Registration can be found here.