Carnival Cruise Line’s “Why Use a Travel Advisor,” or WUATA (pronounced What-A), is coming back for a second year, after a big 2019. And it’s returning with a new theme and a brand-new agent reward program.
This year, Carnival’s year-long WUATA campaign will be built around a theme that Carnival hopes will help consumers see the value in booking their travel through a vetted travel advisor: “100 Reasons Why Use a Travel Advisor.”
Each month, Carnival will feature 100 different giveaways, events, rewards and more to boost travel advisors and help them strengthen relationships with their clients.
“Last year’s WUATA campaign was such a success and so well-received, we knew we had to keep it going — but with 100 times more fun!” Adolfo M. Perez, Carnival’s senior vice president of global sales and trade marketing, said in a statement. “We’re going to educate clients and make sure consumers know that a travel advisor’s knowledge and experience are game changers when booking a vacation.”
The campaign will also feature “100 Rockin’ Rewards,” a promotion that will allow Carnival’s partners to earn an extra 100 reward points for every five bookings they make with Carnival’s Loyalty Rocks program between Jan. 13 and Feb. 29, 2020, up to 1,000 points. Reward points can be redeemed for gift cards, merchandise, electronics and more.
Travel Market Report was on hand for one of last year’s WUATA parties in Jersey City, New Jersey. According to a Carnival spokesperson, future WUATA live events and more details on the 2020 lineup will be released soon.