Atari, the iconic video game company, is making its foray into the hospitality industry with plans to build a series of video game-themed hotels in select U.S. cities, beginning this year. Atari partnered with the GSD Group, a leading innovation and strategy agency, to acquire the rights to build video game-themed Atari Hotels, with the first location breaking ground in Phoenix, Arizona, later this year.
“Atari Hotels will be the first of their kind in the U.S., offering gamers of all ages the ultimate in immersive entertainment and in every aspect of gaming,” said Shelly Murphy, founder of GSD Group. “We’re excited to be working on this project with such great partners and to bring a big win to Arizona.”
The Atari Hotels will feature a host of unique offerings, including state-of-the-art venues and studios to accommodate Esports events, and the latest in VR and AR (virtual reality and augmented reality) technology, designed to provide a fully immersive experience.
“We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together, we’ll build a space that will be much more than just a place to stay,” said Fred Chesnais, CEO of Atari, in a statement. “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds, and we cannot wait for our fans and their families to enjoy this new hotel concept.”
The first of the Atari Hotels is planned to break ground this year in Phoenix, Arizona, with additional hotels planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose.